[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kastea.cz\/tohle-jsme-se-ve-skole-neucili\/#Article","mainEntityOfPage":"https:\/\/www.kastea.cz\/tohle-jsme-se-ve-skole-neucili\/","headline":"Tohle jsme se ve \u0161kole neu\u010dili","name":"Tohle jsme se ve \u0161kole neu\u010dili","description":"Ve \u0161kole se nau\u010d\u00edme ur\u010dit\u00e9 z\u00e1klady, kter\u00e9 se n\u00e1m pozd\u011bji v \u017eivot\u011b hod\u00ed. K nim se \u0159ad\u00ed i psan\u00ed a vytv\u00e1\u0159en\u00ed mo\u017en\u00e1 n\u011bjak\u00e9 slohov\u00e9 pr\u00e1ce nebo \u00favahy. V\u0161echny tyto zku\u0161enosti jsou sice dobr\u00e9, ale tak trochu vzd\u00e1len\u00e9 od samotn\u00e9ho psan\u00ed reklamn\u00edch \u010di marketingov\u00fdch text\u016f. A t\u011bmi jak se zd\u00e1 se to na internetu jen hem\u017e\u00ed. […]","datePublished":"2020-05-18","dateModified":"2020-05-18","author":{"@type":"Person","@id":"https:\/\/www.kastea.cz\/author\/#Person","name":"","url":"https:\/\/www.kastea.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c670451c29ea740735895e22bccdc4f6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c670451c29ea740735895e22bccdc4f6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kastea.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kastea.cz\/wp-content\/uploads\/autor.jpg","url":"https:\/\/www.kastea.cz\/wp-content\/uploads\/autor.jpg","height":0,"width":0},"url":"https:\/\/www.kastea.cz\/tohle-jsme-se-ve-skole-neucili\/","about":["Www"],"wordCount":457,"articleBody":"   Ve \u0161kole se nau\u010d\u00edme ur\u010dit\u00e9 z\u00e1klady, kter\u00e9 se n\u00e1m pozd\u011bji v \u017eivot\u011b hod\u00ed. K nim se \u0159ad\u00ed i psan\u00ed a vytv\u00e1\u0159en\u00ed mo\u017en\u00e1 n\u011bjak\u00e9 slohov\u00e9 pr\u00e1ce nebo \u00favahy. V\u0161echny tyto zku\u0161enosti jsou sice dobr\u00e9, ale tak trochu vzd\u00e1len\u00e9 od samotn\u00e9ho psan\u00ed reklamn\u00edch \u010di marketingov\u00fdch text\u016f. A t\u011bmi jak se zd\u00e1 se to na internetu jen hem\u017e\u00ed. \u017de jste nic podobn\u00e9ho nezaznamenali? V tomto p\u0159\u00edpad\u011b se m\u016f\u017ee jednat o skv\u011bl\u00fd copywriting a potom autor textu m\u00e1 skute\u010dn\u011b nad\u00e1n\u00ed ps\u00e1t texty, kter\u00e9 jsou sv\u00fdm zp\u016fsobem l\u00e1kav\u00e9, \u010dtiv\u00e9 a nijak nevt\u00edrav\u00e9 do \u010dten\u00e1\u0159ova soukrom\u00ed. Nav\u00edc jako bonus mohou p\u0159in\u00e9st i finan\u010dn\u00ed zisk tomu, kdo takov\u00e9 texty um\u00edst\u00ed na svoje webov\u00e9 str\u00e1nky. Zkr\u00e1tka jedn\u00e1 se o psan\u00ed, kter\u00e9 se ve \u0161kole neu\u010d\u00ed, a p\u0159esto je to jedna z velmi \u017e\u00e1dan\u00fdch pracovn\u00edch pozic.Ps\u00e1t texty, kter\u00e9 d\u00e1vaj\u00ed smysl, nen\u00ed jednoduch\u00e9Nebo i m\u016f\u017ee b\u00fdt, z\u00e1le\u017e\u00ed na tom, co je vlastn\u011b c\u00edlem takov\u00fdch text\u016f. Pokud jen pobavit nebo v\u00e9st k zamy\u0161len\u00ed, \u010di mo\u017en\u00e1 okrajov\u011b zaujmout \u010dten\u00e1\u0159e, tak mo\u017en\u00e1 nen\u00ed slo\u017eit\u00e9 vytvo\u0159it n\u011bjak\u00fd \u010dl\u00e1nek. Jenom\u017ee o tom skute\u010dn\u011b copywriting nen\u00ed. V prvn\u00ed \u0159ad\u011b mus\u00ed autor p\u0159em\u00fd\u0161let, ne\u017e za\u010dne ps\u00e1t a tak je na m\u00edst\u011b si polo\u017eit p\u00e1r praktick\u00fdch ot\u00e1zek.Co vlastn\u011b lid\u00e9 budou hledat v internetov\u00e9m vyhled\u00e1va\u010di, bude to text o tom, co v\u016fbec bude n\u011bkoho zaj\u00edmat?Jak formulovat v\u0161echna kl\u00ed\u010dov\u00e1 slova, aby produkty zm\u00edn\u011bn\u00e9 v \u010dl\u00e1nku se daly snadno nal\u00e9zt a je\u0161t\u011b aby to v\u0161echno p\u011bkn\u011b nasm\u011b\u0159ovalo na firmu, kter\u00e1 zbo\u017e\u00ed prod\u00e1v\u00e1?Co bude pot\u00e9 z\u00e1kazn\u00edky zaj\u00edmat? Autor t\u011bchto text\u016f to skute\u010dn\u011b nem\u00e1 jednoduch\u00e9. V prvn\u00ed \u0159ad\u011b mus\u00ed p\u0159em\u00fd\u0161let jako autor, kter\u00fd skl\u00e1d\u00e1 smyslupln\u00e9 v\u011bty a texty. To ale nesta\u010d\u00ed, mus\u00ed z\u00e1rove\u0148 p\u0159em\u00fd\u0161let jako vlastn\u00edk firmy nebo spole\u010dnosti, kter\u00fd si psan\u00ed sv\u00fdm zp\u016fsobem objednal a m\u00e1 n\u011bjak\u00fd c\u00edl. Co\u017e je pravd\u011bpodobn\u011b z\u00edskat nov\u00e9 klienty nebo z\u00e1kazn\u00edky. A aby toho nebylo je\u0161t\u011b m\u00e1lo, tak vlastn\u011b mus\u00ed zapojit my\u0161len\u00ed i takov\u00e9, jak by p\u0159em\u00fd\u0161leli ti, kte\u0159\u00ed si str\u00e1nky na\u0161li a vyhled\u00e1vaj\u00ed podstatn\u00e9 informace. Kdy\u017e se takto pod\u00edv\u00e1me na celou v\u011bc komplexn\u011b, tak zjist\u00edme, \u017ee to nen\u00ed jen psan\u00ed n\u011bjak\u00e9ho \u010dl\u00e1nku, ale m\u00e1 to mnohem hlub\u0161\u00ed v\u00fdznam.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Tohle jsme se ve \u0161kole neu\u010dili","item":"https:\/\/www.kastea.cz\/tohle-jsme-se-ve-skole-neucili\/#breadcrumbitem"}]}]